Growth strategy for logistics and commerce.

I work with later-stage logistics, omnichannel, and commerce-tech companies on market expansion, go-to-market strategy, partnerships, and revenue team alignment. My approach draws on twelve years in operating roles.

Book a Strategy Conversation See How I Help
Ryan Powell
Ryan PowellTwelve years in operating roles
Illustrated commerce network connecting customers, logistics operations, technology and partners.
  • 12+ Years in Logistics
    & Commerce
  • $500M+ In Commercial
    Value Created
  • 4 Companies Scaled
    Across Roles
  • 600%+ Contract Value
    Growth at Pipe17

Operator background across

Easyship Port Logistics Group/Whiplash Ryder Supply Chain Pipe17
Advisor to Malomo Loop Returns Pipe17 Two Boxes

When the commercial approach needs to catch up with the business.

A company can outgrow its approach to sales. The target customer may have changed, partnerships may be underperforming, or sales and marketing may be working toward different goals.

I help identify the problem and work with your team on a plan to address it. That can mean changing who you sell to, how you reach them, or how sales, marketing, partnerships, customer success, and product work together.

My operator background

Where I can help.

Six areas I have worked on as an operator and now help clients address.

  • Enter a New Market

    I have led market entry into North America, Australia, the EU, and the UK. I help companies plan expansion into new regions, industries, and customer segments.

    Learn more

  • Focus Your Sales Approach

    I help define your ideal customer, explain why they should choose you, and align your channels and sales process around that customer.

    Learn more

  • Build Partnerships That Sell

    I have built partnerships teams from scratch. I help select partners, equip them to sell, and develop referral and cross-sell programs.

    Learn more

  • Get Revenue Teams Working Together

    I have led sales, marketing, partnerships, and customer success teams. I help clarify their responsibilities, handoffs, and shared goals.

    Learn more

  • Find Your Next Customer Segment

    I assess which customer groups or adjacent industries are worth pursuing, then help plan the sales approach needed to reach them.

    Learn more

  • Work Through a Major Decision

    I advise leadership teams and boards on market entry, positioning, acquisitions, and other growth decisions, drawing on experience across several companies.

    Learn more
View All Services

Work through a specific growth problem.

See how I approach the work, what to consider, and examples from my operating roles.

For leaders at growth-stage and later-stage companies.

I work with founders, CEOs, CROs, COOs, and strategy leaders at companies with proven product-market fit. My experience is concentrated in these industries:

See Who I Help

  • Third-Party Logistics (3PL)

    3PLs adding technology, entering new industries, or growing their ecommerce and omnichannel business.

  • Omnichannel Commerce

    Brands and platforms selling across direct-to-consumer, wholesale, retail, and marketplace channels.

  • Logistics Providers

    Carriers, freight, last-mile, and supply chain companies developing their sales approach or entering new markets.

  • Ecommerce SaaS

    OMS, iPaaS, WMS, post-purchase, and returns platforms refining their sales approach, moving upmarket, or building partnerships.

Results from four operating roles.

A few examples of the teams, markets, and commercial changes I have worked on.

  • Easyship, Head of Revenue, North America

    Scaled North American operations from first hire to 60+ people and nine-figure revenue.

    I was the first North American employee and built sales, partnerships, and customer success. Revenue reached nine figures in under three years. I also led expansion into Australia, the EU, and the UK.

    60+ Team built
    9-Fig Revenue in <3 yrs
    3 New markets entered

  • Port Logistics Group, SVP E-Commerce

    Transformed a traditional 3PL into a tech-enabled omnichannel provider. Exit to Ryder for ~$500M.

    After the Whiplash acquisition, I built product and partnerships teams and expanded engineering and customer success. Omnichannel ecommerce grew from single-digit percentages to over 50% of company revenue.

    50%+ Revenue from omnichannel
    ~$500M Exit to Ryder
    <2 yrs Transformation timeline

  • Ryder Supply Chain Solutions, Group Director

    Built ecommerce partnerships that increased revenue, cross-sell, and customer conversion.

    I led ecommerce partnerships, helped evaluate reverse logistics acquisitions, and led go-to-market work across the Ecommerce and Last Mile divisions.

    Fortune 500 Scale organization
    M&A Diligence supported

  • Pipe17, Chief Revenue Officer

    Repositioned the company upmarket and drove 600%+ growth in average contract value.

    I repositioned Pipe17 from commerce iPaaS to order orchestration and order management, then rebuilt the sales approach around enterprise customers.

    600%+ ACV growth
    Enterprise Market repositioning
Read the Case Studies

What I bring to the work.

I have built teams, owned P&Ls, and led commercial changes in logistics and commerce technology.

  • Operating Experience

    My roles include Head of Revenue, SVP, Group Director, and CRO. I understand the day-to-day decisions involved in running a team and managing a P&L.

  • Experience Across Companies

    At Easyship, PLG, Ryder, and Pipe17, I worked on market expansion, customer targeting, partnerships, and team alignment. I can use that experience to assess your situation.

  • Industry Knowledge

    I know the technology vendors, buyers, and partner relationships in logistics, 3PL, ecommerce, and commerce technology.

  • Experience Across Revenue Teams

    I have worked across sales, marketing, partnerships, customer success, and product alignment. I help teams resolve gaps between those functions.

  • Board and M&A Experience

    I have advised boards and supported acquisition diligence and corporate development at Fortune 500 and growth-stage companies.

  • A Plan Your Team Can Use

    I work within your team's capacity and help turn recommendations into clear priorities, responsibilities, and next steps.

Board advisory in ecommerce and logistics.

I have served as a board advisor to Malomo, Loop Returns, Pipe17, and Two Boxes on go-to-market strategy, partnerships, and commercial decisions.

That work adds to the experience I draw on when advising consulting clients.

About My Advisory Work

  • Malomo

    Post-Purchase Experience

  • Loop Returns

    Returns Management

  • Pipe17

    Order Orchestration

  • Two Boxes

    Returns Logistics

What is your company working through?

Tell me about the market, sales, partnership, or team challenge you are facing. We can discuss whether my experience is a fit.

Book a Strategy Conversation Explore Services