Strategic Perspectives
Not thought leadership for its own sake. These pieces are written for operators, people making real decisions about how to grow logistics, ecommerce, and commerce-tech companies. Grounded in the work, not the theory.
Upcoming Articles
These articles are in development. Each one is grounded in operator experience, patterns I have seen repeat across multiple companies and engagements.
Go-To-Market
The most common GTM mistake in logistics and commerce tech is not a weak pitch. It is an ICP that is too broad to be compelling to anyone. How to fix it.
Read the Article →Partnerships & Alliances
Most partnership programs look active and produce almost nothing. Here is what separates the ones that drive real pipeline from the ones that consume BD time with no return.
Read the Article →Market Expansion
Market entry done wrong is expensive. Done right, it is a structured learning exercise with capital efficiency built in. The sequencing and structure that actually works.
Revenue Leadership
Most later-stage companies have customer success teams operating in the wrong lane. How to reposition CS as an expansion function and what the commercial model should look like.
Commercial Transformation
The Port Logistics Group transformation: what we changed, in what order, and why. A practical template for 3PLs trying to navigate the same journey.
GTM / ICP
Based on the Pipe17 repositioning. What changing from SMB/mid-market to enterprise actually requires across ICP, messaging, sales motion, and team structure.
Topic Areas
All content is grounded in operator experience, not frameworks invented in the abstract. If it has not been tested in a real company, I do not write about it as if it has.
Stay Updated
New articles will be shared on LinkedIn first. If you want to be among the first to read new pieces on logistics GTM, partnerships, and commerce growth strategy, follow along there.