Advice for boards and leadership teams.
I advise logistics, ecommerce, and commerce-tech companies on growth decisions, drawing on operating roles at Easyship, Port Logistics Group, Ryder, and Pipe17.
A second perspective on commercial decisions.
When you are considering a new market, a change in positioning, or an acquisition, it helps to speak with someone who knows your buyers and business model.
I have led revenue teams and commercial changes in logistics and commerce technology. I bring experience with the buyers, vendors, partners, and hiring decisions in these industries.
I have served as a board advisor to Malomo, Loop Returns, Pipe17, and Two Boxes, and advised Ryder's board on M&A and ecommerce strategy. That experience also informs my consulting work.
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Assess the Situation
I help test assumptions about the market, the target customer, and what is holding back growth. We look at the evidence and discuss where the plan may need to change.
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Partner Introductions
Over twelve years in logistics and commerce, I have built relationships with platforms, carriers, 3PLs, investors, and technology vendors. I can help with introductions where there is a fit.
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Test a Major Decision
I help examine the assumptions and risks behind market entry, product repositioning, acquisitions, and pricing decisions before you commit.
Companies I have advised.
These are companies where I have served as a board advisor.
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Malomo
Post-Purchase Experience Platform
Malomo gives ecommerce brands branded shipment-tracking pages. I advised on go-to-market strategy, ecommerce partnerships, and positioning in the post-purchase category.
GTM Strategy Ecosystem Partnerships Commercial Positioning -
Loop Returns
Returns Management Platform
Loop Returns manages returns for direct-to-consumer ecommerce brands. I advised on go-to-market strategy, enterprise expansion, and partnerships with logistics providers and 3PLs.
Enterprise GTM Logistics Ecosystem Market Expansion -
Pipe17
Order Orchestration Platform
I advised Pipe17 on market positioning, target customers, and commercial direction before joining full-time as Chief Revenue Officer. That work informed the go-to-market changes I later led as CRO.
Market Positioning ICP Strategy Commercial Direction -
Two Boxes
Returns Logistics Technology
Two Boxes develops technology for processing returns in logistics operations. I advised on 3PL partnerships, commercial agreements with logistics providers, and go-to-market positioning.
3PL Ecosystem Commercial Partnerships GTM Positioning
The role depends on what you need.
We agree on the scope and frequency of advisory work based on the decision you are facing and your company's stage. I keep the number of relationships small so I have time to contribute.
Tell me about your company and the advice you need. I will be direct about whether my experience is a fit.
Discuss Advisory Work-
Board & Strategic Advisory
Participate in board or strategy sessions and advise on commercial plans, market changes, and growth decisions.
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Executive Team Advisory
Meet regularly with the CEO, CRO, or leadership team to work through commercial decisions and test plans.
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M&A / Investment Advisory
Assess commercial performance and strategic fit for PE-backed platforms, acquirers, and investors evaluating logistics or commerce-tech businesses.
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Fractional CRO / Interim Revenue Leadership
Take an active revenue leadership role on a fractional or interim basis during a go-to-market change or leadership gap.
Questions I bring to advisory work.
Three areas I pay close attention to when discussing growth.
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For a revenue partnership, I want to see a credible path to sales and evidence of progress within 12 months. Both teams need to know what they are responsible for.
On Partnerships
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If the target customer is 'anyone in logistics,' I ask which customers buy, stay, and expand. That evidence helps the team decide where to focus its effort.
On ICP Definition
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I look at whether customer success has the information and authority to spot expansion opportunities, as well as resolve problems. Existing customers can tell you a lot about where to grow.
On Customer Success
What decision would you like help with?
Book a conversation to discuss the situation, the support you need, and whether I can help.