Operator Background
Built from the inside out.
Twelve years in the room, building revenue functions, leading commercial transformations, scaling markets, and building the teams that make growth sustainable. This is not a resume. It is a track record.
Ryan
Strategic Growth Consultant
Logistics · Omnichannel · Commerce-Tech
Who I Am
I have spent 12 years building growth engines inside some of the most interesting companies in logistics, ecommerce, and commerce technology.
I started as an operator, not a consultant. The first North American hire at Easyship. As a senior leader helping transform Port Logistics Group into a tech-enabled 3PL, we transitioned into Whiplash ahead of a near-half-billion-dollar exit to Ryder Supply Chain Solutions Inc. A Group Director at Ryder, the largest transportation and supply chain company in the US. And most recently, Chief Revenue Officer at Pipe17, where I repositioned the company upmarket and drove significant contract value growth.
What I have learned across those roles is that growth at later-stage companies rarely fails because of a lack of effort. It fails because the go-to-market architecture, the commercial org structure, the ICP definition, or the partnership strategy has not evolved alongside the business. My job is to identify exactly where that gap is and close it.
Today I work with later-stage companies in logistics, 3PL, omnichannel commerce, and ecommerce SaaS to help them scale with more precision through market expansion, GTM sharpening, partnerships and alliances, and commercial org alignment.
Book a Strategy ConversationThe Advantage
What my background actually gives you.
The value of working with me is not general business advice. It is pattern recognition built across the specific domain in which you operate.
The Full Commercial Stack
I have personally led or had deep involvement in sales, marketing, partnerships, alliances, customer success, and product alignment across multiple companies. I understand how these functions interact and where they break down. Most advisors have expertise in one or two layers. I have worked across all of them.
Operator-Level Ecosystem Knowledge
I have spent 12 years living inside the logistics, 3PL, ecommerce, and commerce-tech ecosystem. I know the technology vendors, buyer personas, partner dynamics, competitive landscape, and strategic leverage points. That ecosystem fluency directly accelerates the quality and speed of the work.
Outcomes at Multiple Scales
From a scrappy startup growing to nine-figure revenue, to a traditional 3PL executing a commercial transformation ahead of a ~$500M exit, to a Fortune 500 supply chain giant, to a growth-stage SaaS company repositioning upmarket. I have operated at wildly different scales and know what works at each one.
A Genuinely Useful Network
Twelve years in logistics and commerce builds relationships. I have deep connections across the carrier, 3PL, ecommerce platform, marketplace, and SaaS ecosystem. Those relationships open doors, accelerate partnerships, and create introductions that most advisors simply cannot make.
Career Narrative
Every chapter is built on the one before it.
This is not a job timeline. It is a compounding body of experience. Each role adds a layer of capability, context, and pattern recognition that makes today's work more effective.
Core Capabilities Built
Most Recent
Pipe17
Chief Revenue Officer
Joined Pipe17 full-time as Chief Revenue Officer to lead a strategic commercial transformation. The mandate was clear: move the company from a commerce iPaaS positioning to a true order orchestration and order management platform, and shift the commercial focus from SMB to enterprise.
Led repositioning from commerce iPaaS to order orchestration and OMS, clarifying the product's enterprise value proposition
Rebuilt the GTM motion and team to target enterprise organizations, resulting in 600%+ growth in average yearly contract value
Supported sales and marketing in closing largest accounts in compmany history and launched a new market segment "Order Operations" Not your old OMS!
Aligned sales, marketing, and partnerships around the new positioning and enterprise customer profile
Also served as board advisor to Pipe17 prior to joining full-time, providing strategic perspective on market positioning and growth
Prior Role
Ryder Supply Chain Solutions
Group Director, E-Commerce Strategy → Group Director, Marketing & Partnerships (E-Commerce & Last Mile)
Joined Ryder following the acquisition of Whiplash. In two different Group Director roles, operated at the intersection of corporate strategy, commercial execution, and partner ecosystem development, at Fortune 500 scale.
Led ecommerce partnerships and alliances program, adding revenue through vendor relationships, enabling cross-sell, and driving customer conversion
Supported corporate development by evaluating reverse logistics companies for potential acquisition, including deep due diligence, P&L restructuring, and board-level advisory
Transitioned to lead GTM initiatives and partnerships across both the Ecommerce and Ryder Last Mile divisions
Worked within one of the largest supply chain organizations in the US, building commercial muscle and strategic fluency at enterprise scale
Prior Role
Port Logistics Group/Whiplash
Senior Vice President, E-Commerce
Joined Port Logistics Group to lead the commercial evolution of the business following the acquisition of Whiplash Merchandising. The goal was to transform a traditional 3PL into a modern, tech-enabled omnichannel and direct-to-consumer logistics provider, and then position it for a successful exit in less than two years.
Led commercial and organizational transformation, building the product team, creating and building customer success, hiring and building a partnerships and alliances org, and expanding engineering
Shifted the company's revenue mix from single-digit percentage omnichannel ecommerce to over 50% in less than two years
Oversaw integrations into the broader ecommerce and omnichannel ecosystem, platforms, marketplaces, and technology partners
Contributed to the strategic evolution that led to a successful exit to Ryder for just under half a billion dollars
Foundation
Easyship
Head of Revenue, North America (First North American Hire)
Joined Easyship as the first North American employee, which meant building everything from scratch. There was no playbook. The job was to figure out what worked in a new market and then build the team and functions to scale it.
Built and scaled the North American revenue operation from zero: sales, partnerships, and customer success
Grew the team from first hire to 60+ people in its own downtown Brooklyn office
Grew top-line revenue from zero to nine figures in under three years
Supported international market expansion into Australia, the EU, and the UK
Led P&L growth across the North American business while supporting global marketing and customer success
Operating Philosophy
Strategy is only valuable if it can be executed.
I am not interested in strategy decks that gather dust. The work I do is designed to move organizations. That means being honest about what is working and what is not. It means asking uncomfortable questions early. It means building frameworks that your team can operate, not just frameworks that look smart on a slide.
The best results I have had came from being genuinely embedded in the strategic challenges of a business, close enough to understand the texture of the problem, experienced enough to know what good looks like, and honest enough to say what needs to be said.
Advisory Work
Keeping perspective current.
Board advisory work keeps me close to the companies actively building the future of commerce. It sharpens my perspective on what is working in the market today and brings that directly to my consulting clients.
Malomo
Post-Purchase Experience Platform
Loop Returns
Returns Management Platform
Pipe17
Order Orchestration Platform
Two Boxes
Returns Logistics Technology
Work Together
If this background is relevant to where you are trying to go, let's talk.
A 30-minute strategy conversation costs nothing and usually surfaces something useful.