My operating background.
Twelve years building revenue teams, entering new markets, and leading commercial changes in logistics, ecommerce, and commerce technology.
Ryan
Strategic Growth Consultant
Logistics · Omnichannel · Commerce-Tech
I have spent 12 years in operating roles across logistics, ecommerce, and commerce technology.
I was Easyship's first North American hire, then helped Port Logistics Group become a tech-enabled 3PL under the Whiplash brand ahead of its near-half-billion-dollar exit to Ryder Supply Chain Solutions. After two Group Director roles at Ryder, I became Chief Revenue Officer at Pipe17, where I led its move upmarket and increased average contract value.
Across those roles, I saw companies outgrow their sales approach, customer profile, or team structure. I now help leaders work out what needs to change and how their teams can make it happen.
Today I work with later-stage logistics, 3PL, omnichannel commerce, and ecommerce SaaS companies on market expansion, go-to-market strategy, partnerships, and revenue team alignment.
Book a Strategy ConversationHow that experience helps.
I bring experience with the customers, technology, and commercial decisions in logistics and commerce.
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Experience Across Revenue Teams
I have worked across sales, marketing, partnerships, alliances, customer success, and product alignment. That helps me identify problems between teams as well as within them.
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Industry Knowledge
I have learned how buyers choose providers, how technology vendors compete, and which partner relationships can support growth.
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Experience at Different Company Sizes
My experience spans a startup reaching nine-figure revenue, a 3PL preparing for a ~$500M exit, a Fortune 500 supply chain company, and a SaaS business moving upmarket.
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Industry Relationships
I have built relationships with carriers, 3PLs, ecommerce platforms, marketplaces, and SaaS companies. Where relevant, I can help clients connect with potential partners.
The roles behind the experience.
These roles involved different company sizes and challenges, from building a new market to integrating an acquisition and moving a product upmarket.
Areas of Experience
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Most Recent
Pipe17
Chief Revenue Officer
I joined Pipe17 full-time as CRO to reposition the company from commerce iPaaS to order orchestration and order management, and shift its customer focus from SMB to enterprise.
- Repositioned the product from commerce iPaaS to order orchestration and OMS for enterprise buyers
- Rebuilt the sales approach and team for enterprise customers, increasing average yearly contract value by 600%+
- Helped sales and marketing close the largest accounts in company history and launched the "Order Operations" market segment
- Aligned sales, marketing, and partnerships around the enterprise customer profile
- Served as a board advisor on positioning and growth before joining full-time
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Prior Role
Ryder Supply Chain Solutions
Group Director, E-Commerce Strategy → Group Director, Marketing & Partnerships (E-Commerce & Last Mile)
I joined Ryder after its acquisition of Whiplash and held two Group Director roles covering ecommerce strategy, marketing, and partnerships at Fortune 500 scale.
- Led ecommerce partnerships that added revenue, enabled cross-sell, and improved customer conversion
- Evaluated reverse logistics acquisition targets, including commercial diligence, P&L restructuring, and board advisory
- Led go-to-market work and partnerships across the Ecommerce and Ryder Last Mile divisions
- Worked on commercial strategy within one of the largest US supply chain organizations
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Prior Role
Port Logistics Group/Whiplash
Senior Vice President, E-Commerce
I joined Port Logistics Group after its acquisition of Whiplash Merchandising. I led the commercial work to develop its omnichannel and direct-to-consumer logistics business ahead of an exit in less than two years.
- Built product, customer success, and partnerships teams and expanded engineering
- Grew omnichannel ecommerce from single-digit percentages to over 50% of revenue in less than two years
- Oversaw integrations with ecommerce platforms, marketplaces, and technology partners
- Contributed to the changes that led to an exit to Ryder for just under half a billion dollars
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Foundation
Easyship
Head of Revenue, North America (First North American Hire)
As Easyship's first North American employee, I established the local sales approach and built the team to grow the business.
- Built North American sales, partnerships, and customer success from zero
- Grew the team from first hire to 60+ people in a downtown Brooklyn office
- Grew top-line revenue from zero to nine figures in under three years
- Supported international market expansion into Australia, the EU, and the UK
- Led P&L growth across the North American business while supporting global marketing and customer success
A plan needs to work for the team carrying it out.
I start by understanding the business, speaking with the people doing the work, and looking at what the data supports. Then we agree on priorities your team can act on.
I stay close to the work so we can address practical constraints, test assumptions, and adjust the plan as we learn.
Board advisory in ecommerce and logistics.
I have served as a board advisor to these companies on positioning, partnerships, and growth decisions.
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Malomo
Post-Purchase Experience Platform
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Loop Returns
Returns Management Platform
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Pipe17
Order Orchestration Platform
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Two Boxes
Returns Logistics Technology
Could this experience help with your next decision?
Book a free 30-minute call to discuss your situation and whether I can help.